Bigelow Bash Advertising Campaign
Bigelow Boulevard. A very recognizable street for Pittsburghers and Pitt students.
Bigelow Bash is the University of Pittsburgh's free Spring concert (in conjunction with Fall Fest).
I wanted to use the ionic blue street signs of Pittsburgh and incorporate it into the logo. The pink sunset was inspired by the headlining act, Misterwives. They exude happiness and bright, pastel colors (namely pink).
This is the design for concrete stickers. Eight of these giant stickers were made and placed strategically in high-traffic areas on campus. Especially as students are walking with their heads down (looking at their phones), these should pop out on the Oakland sidewalks and gain interest and awareness for the event.
Door hangers were created to be distributed to dorm rooms to further spread awareness of Bigelow Bash.
T-Shirts were given out (and shot out in t-shirt cannons) as promotional material.
